If you read my blog regularly, you’ll know that I am passionate about children’s education and the methods and approaches used. I am a big kid at heart, and love hands on learning. When I heard about EDF Energy’s #PrettyCurious campaign, I was keen to get involved.
EDF Energy have teamed up with Star Wars: The Last Jedi, which launched in UK cinemas on 14th December. This instalment of the Star Wars saga features two inspirational lead female characters – Rey and Rose. EDF Energy are hoping that together with Disney, these great female role models will be a force to inspire more girls into STEM based careers. (Science, Technology, Engineering and Maths).
You may have already seen one of their “I’m pretty” adverts highlighting the EDF Energy – Star Wars collaboration…?
To help us get involved, EDF Energy kindly sent us a Little Bits Droid Inventors kit to tinker with and a VR headset to enjoy their new Virtual Reality video.
Sydney is 5 and really enjoyed helping me assemble our droid. It took us a few hours to get R2-D2 assembled, but it was a brilliant team effort and Syd was beyond proud of the end result.
You have to download an app and then complete the missions to build your droid, which is why we are glued to an iPhone in the video below. You also use your phone or tablet to control your Droid – Much to Sydney’s delight!
This little video shows her getting stuck in when we were building our Droid –
As I am sure you can tell, Syd loves all things STEM. She is a big fan of learning and soaks up as much knowledge as she can, whenever she can. I am a big Science, Tech and Maths geek, so this is definitely something I am keen to nurture in Syd moving forwards.
The Pretty Curious campaign launched in 2015 to address the under-representation of women in STEM related careers. EDF Energy have set an ambition that 30% of its STEM graduate and apprenticeship intake will be women by 2018. I think my mini scientist will be pleased to hear that! The photo below is from last year, when we made an erupting volcano! You can read how we did that here!
EDF Energy have already exceeded this number in 2017, growing intake by 35% but there’s still more to do. Pretty Curious is continuing its mission to encourage girls to pursue STEM-based subjects at school and in their future careers.
EDF Energy have created a beautiful 360 virtual reality film to give people a real sense of what fascinating industries are available with STEM – Feel free to go and check it out – I enjoyed giving it a whirl!
The Pretty Curious campaign is more than a VR film and a couple of adverts though. Check out the website. There’s a STEM career quiz, which assesses your child’s interests to come up with potential careers for them to consider. The Pretty Curious Programme of Activities aims to change the perception of STEM subjects, and address some of the reasons why girls are being put off. EDF Energy want to open their eyes to the varied career opportunities available if they pursue STEM subjects at school and beyond.
Personally, I think it’s a brilliant campaign, and definitely one I am happy to be a part of. I think my little scientist in the making will love spending time over the coming weeks adding to our Robot and learning more about his features and actions… Stay tuned for an in depth review coming soon.
What do you make of the initiative? LOVE or HATE?